Data Modeling
/ Mining
The 80/20 rule applies in just about every business situation, and Vermillion
has unique services to identify the 20% of your prospects that will have the
biggest impact on your revenue growth.
We determine this "sweet spot" based on specific criteria established by our
data experts. Profiling factors such as demographics, product affinity,
lifestyle and cluster analysis allow us to model your existing customer data
against scrubbed national consumer files, extracting important and relevant
demographic and lifestyle data. This means that you can model the trends and
traits of your best customers, and then use that 'model' to find thousands more
just like them!
Vermillion's analysis exposes the true meaning of your data - including
non-obvious relationships that may be driving your business trends. Our data
mining solutions explore the data and then utilize this information for
targeted campaign planning or
ad-hoc analysis.
The wealth of marketing data available today is overwhelming. Our people and
tools identify your most profitable targets to improve the effectiveness of
your marketing, and increase your return on investment. |